Diagnosis & recovery
Technical and product SEO, focused or complete audits, traffic and indexation changes, and the evidence needed to choose the next move.
Vladislav Morgun · SEO, product, data & AI
I turn complex growth problems into systems teams can run.
For 16+ years, I have helped teams find what blocks growth, connect search with product and business data, and replace one-off fixes with measurable workflows.
How I can help
The useful work starts where the checklist ends.
I am most useful when a problem crosses team boundaries and a standard audit cannot explain what is happening.
Product & growth systems
Connect search, user behavior, product constraints, and business outcomes - then turn the model into priorities and measurable experiments.
Data & AI operations
Build programmatic, automated, and AI-assisted workflows with the right context, quality controls, and clear ownership.
Across disciplines
SEO is the entry point, not the boundary.
I work across search, product, analytics, automation, and software.
I also build small privacy-first products, because shipping software keeps advice grounded in real UX, data, engineering, and release constraints.
Start here
Build Systems, Set Goals: A Goal-Oriented Approach to AI in SEO and Product Work
A practical approach to AI systems: goals, context, task files, agent loops, verification, and the limits of delegation.
Open articleExplore the journal
Start with the question, not the publication date.
Read the complete journal, browse a professional topic, or follow a collection built around talks and products.
From the journal
View the full journal3008.2026
Why I Built Joys & Woes: A Private Place for the Days We Forget
The personal ritual behind Joys & Woes, and why I built this iPhone journal to be local-first, private, exportable, and useful without sharing your life online.
2308.2026
From Failure to Fix: How AI Helps Solve SEO Problems in Hours, Not Weeks
How to use AI for SEO decision-making, traffic analysis, technical troubleshooting, and early risk detection.
1109.2025
AI for Programmatic SEO: Context Before Content at Scale
A practical context-engineering system for combining SEO data, project knowledge, small models, agents, and repeatable workflows.
0104.2025
Programmatic SEO Is a Data System, Not a Page Factory
How intent, enrichment, indexation, testing, localization, and data infrastructure make large-scale SEO sustainable.
How I work
More than a list of fixes.
Good consulting should leave you with a clearer model of the problem, evidence you can trust, and a system your team can keep using.